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🔍 Business Insights
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P&L Statement
% of Gross Revenue
Monthly Performance
Platform Analysis
Revenue & margin contribution by platform for selected period
Monthly Performance
Monthly Breakdown
Month Units Gross Rev Net Rev Sell Fees FBA Fees COGS CM CM % Ad Spend Net CM Net CM % Δ Prior
Year Comparison
Solid = current year · Dotted = prior year
SKU Performance
Master SKU Name Child ASIN Category Units Net Rev Fees COGS CM CM % of Gross Ad Spend TACoS Net CM Net CM % of Gross
Net CM
of gross revenue
TACoS
ad cost of sales
Top SKU
by revenue
Alerts
items need attention
01
📊
Executive Summary
Period snapshot & platform health scores
02
💰
Revenue Intelligence
Top SKUs, concentration risk, platform split
03
📈
Profitability Analysis
Margins, volume traps, COGS coverage
04
📢
Advertising Performance
TACoS ranking, ad efficiency, loss-making campaigns
05
⚙️
Operational Health
Refunds, dead SKUs, data quality flags
06
🚀
Growth Signals
Fastest growing & declining SKUs, category momentum
Parent Performance
Parent ASIN Name Category Units Net Rev Fees COGS CM CM % of Gross Ad Spend TACoS Net CM Net CM % of Gross
Category Performance
Category Units Net Rev Fees COGS CM CM % of Gross Ad Spend TACoS Net CM Net CM % of Gross
Year Comparison
Solid = current year · Dotted = prior year
Year Comparison
Solid = current year · Dotted = prior year
Monthly Performance
P&L Statement
% of Gross Revenue
Monthly Breakdown
MonthUnitsGross RevNet Rev Sell FeesFBA Fees COGSCMCM % Ad SpendNet CMNet CM %
SKU Performance
Master SKU Name Category Units Net Rev Fees COGS CM CM % Ad Spend TACoS Net CM Net CM %
Category Performance
Category Units Net Rev Fees COGS CM CM % Ad Spend TACoS Net CM Net CM %
Monthly Performance
P&L Statement
% of Gross Revenue
Monthly Breakdown
MonthUnitsRevenue COGS CMCM %Net CMNet CM %
Year Comparison
Solid = current year · Dotted = prior year
SKU Performance
Master SKU Name Category Units Revenue COGS CM CM % Net CM Net CM %
Category Performance
Category Units Revenue COGS CM CM % Net CM Net CM %
Monthly Performance
P&L Statement
% of Gross Revenue
Monthly Breakdown
MonthUnitsGross RevPromos/Discounts Net RevCommission (5.5%) COGSCMCM % Platform Fee Ad SpendNet CMNet CM %
SKU Performance
Master SKU Name Category Units Gross Rev Commission (5.5%) COGS CM CM % Net CM Net CM %
Category Performance
Category Units Net Rev Commission (5.5%) COGS CM CM % Net CM Net CM %
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